The last week of April played host to Fashion Revolution Week, a 7 day-long event that focused on increasing awareness among people on the hidden stories behind the clothes we buy and all the questions buyers usually don’t think to ask including how these clothes are made, who they are made by and under what labour conditions they are manufactured in. It was also the perfect occasion for encouraging people to ask brands #whomademyclothes to demand greater transparency from the fashion industry. Fashion Revolution is a global movement spanning over 90 countries including the Czech Republic and the latest Fashion Revolution Week was one of the biggest and loudest ever, as Veronika Blabla Hubková, the Czech event coordinator told us. In addition, general awareness of issues from within the industry is increasing constantly. Because of this, more and more people posted pictures of themselves on social media showing the label of the clothes asking brands #whomademyclothes.
Dear @viviennewestwoodofficial #whomademyclothes ? #fashionrevolution @fash_revczechrepublic #VWxfashionrevolution Nebuďme lhostejni k tomu, co a za jakou cenu nakupujeme. Nebuďme lhostejni k planetě Zemi. Nebuďme lhostejni k tomu, kdo a za jakých podmínek kdekoliv na této planetě šije oblečení, které si poté snadno, levně a bezmyšlenkovitě kupujeme v obchodních řetězcích….. Chovejme se prosím s láskou a respektem vůči světu kolem nás…. Jsem šťastná, ze mohu být součástí #fashionrevolution a šířit tuto důležitou myšlenku. Nebojte se i vy zeptat – ,,WHO MADE MY CLOTHES?"
And the impact of this could not be larger, as some brands are making strides in becoming more transparent and taking more accountability, which is an important factor in sparking industry-wide changes, since awareness of an issue always leads to reforms. However, there is still a lot of work to accomplish, work which Veronika Blabla Hubková, Zuza Ryšavá, Magdalena Zachová carry on with the non-profit organization group Fashion Revolution Czech Republic, which they founded. In addition, the hard-working Kamila Boudova lends her own support to the cause as a founder of Sustainable Fashion Day.
The aim of all these women is to spread more consciousness of the issues among people on a daily basis, because, as Veronika believes, it must be the consumer who will drive changes in the industry. For this reason, we have to provide consumers with the information they need to bring about these desirable changes, as they often have no clue about the negative impacts of the fashion industry.
Awareness will reshape the fast fashion industry into a more sustainable industry, so let’s keep asking #whomademyclothes.
Cover photo: Fashion Revolution